Review Request Email Templates
Online reviews are the most powerful form of social proof for service businesses. These templates ask for reviews at the moment of peak satisfaction — turning happy clients into published advocates.
Copy-and-Paste Templates
Battle-tested templates used by thousands of service businesses. Copy them as-is or customise before use.
Simple Google Review Request
Subject: A 2-minute favor, {{client_name}}?
Hi {{client_name}},
I hope your {{service_name}} session was exactly what you needed.
If you have 2 minutes, I'd really appreciate a Google review. It helps other people find us when they're searching for [what you provide]:
⭐ Leave a review here: {{google_review_link}}
Thank you so much — it really does make a difference.
{{provider_name}}
{{business_name}}Testimonial Request Email
Subject: Could I feature your results, {{client_name}}?
Hi {{client_name}},
I've been thinking about our work together and the progress you've made with [specific outcome].
I'd love to feature your experience on my website, if you're comfortable. Could you answer these 3 quick questions?
1. What was your main challenge before working with {{business_name}}?
2. What changed after our work together?
3. Who would you recommend {{business_name}} to?
Feel free to be as brief or detailed as you like. I'll send you the finished testimonial for approval before using it anywhere.
Thank you!
{{provider_name}}NPS-Style Satisfaction Check
Subject: Quick question about your experience
Hi {{client_name}},
One quick question: On a scale of 1-10, how likely are you to recommend {{business_name}} to a friend or colleague?
If you have a minute to share your reasoning, I'd love to hear it — this feedback directly shapes how I improve my service.
[If 9-10:] I'm so glad to hear it! If you'd share that rating as a Google review, I'd be incredibly grateful: {{google_review_link}}
Thank you for your time,
{{provider_name}}Tips for Maximum Effectiveness
Small tweaks that make a big difference in how your messages land.
Send review requests within 48 hours of a positive appointment — satisfaction is highest immediately after a good experience
Make the action as easy as possible — a direct link to your Google review page eliminates the friction of searching for your business
Only send review requests when you're confident the client had a positive experience
Don't offer incentives for reviews — Google's policy prohibits this and it can get your business penalized
Respond to every review, positive and negative — it shows future clients you're engaged and care about feedback
Adapted for your style
Versions for different business types and communication tones — pick the one that fits your brand.
Healthcare Satisfaction Survey
Subject: How was your experience at {{practice_name}}?
Dear {{client_name}},
Thank you for visiting us on {{date}}. We hope your appointment met your expectations.
We'd appreciate 60 seconds of your feedback:
[Patient satisfaction survey link]
Your input helps us continuously improve our care.
Thank you,
{{practice_name}}Let Schedly send these automatically
These templates are a great start. But Schedly sends them automatically at exactly the right moment — no manual work.
Automate every template
Schedly sends these messages automatically at the exact right time — no copy-pasting or manual sending required.
Customise per booking type
Set different confirmation, reminder, and follow-up messages for each event type in your Schedly account.
Track open and response rates
See exactly how your messages are performing — open rates, click-throughs, and no-show data all in one dashboard.
Personalised with merge fields
Client name, appointment time, location, and your custom fields all auto-fill — every message feels hand-written.
"I used these templates to write my first confirmation messages, then plugged them into Schedly. Now they go out automatically and I've not had a no-show in two months."
Online Review Generation: The System for Turning Satisfied Clients Into Published Advocates
Online reviews are the most powerful trust signal available to service businesses — and among the most poorly generated. Most businesses receive reviews sporadically, from clients who take the initiative to leave feedback without being asked. Research consistently shows that 70–80% of satisfied clients will leave a review when asked, but fewer than 10% will do so unprompted. The gap between asked and unasked review rates means that most businesses with excellent client satisfaction scores have review profiles that don't reflect that satisfaction — because they rely on spontaneous reviews rather than systematic requests.
The Timing and Channel Strategy for Maximum Review Conversion
Review request effectiveness depends heavily on timing and channel. The optimal timing is 24–48 hours after the appointment — long enough for the client to have processed the experience and formed a stable positive opinion, but not so long that the emotional salience of the session has faded. Email is the right channel for review requests because it provides: a persistent, clickable call-to-action (the review link), the ability to include social proof (other reviews or testimonials that provide a model for the type of review you're hoping for), and the option to personalize the request with specific details from the appointment that demonstrate you remember the specific client's session. SMS review requests achieve higher open rates but lower conversion because the friction of navigating from an SMS to a review platform is higher than from email.
Google Reviews vs. Other Platforms: Where to Focus Your Review Strategy
Google reviews have the highest SEO value and the highest visibility to prospective clients because they appear directly in Google Search and Google Maps results — the primary discovery channels for local service businesses. A service business with 50 Google reviews and a 4.8 average rating occupies a materially different position in local search results than a business with 5 reviews, all else equal. The review request strategy should prioritize Google as the primary platform for businesses that rely on local search discovery, with secondary platforms (Yelp, Healthgrades for healthcare, Avvo for legal, etc.) appropriate for industry-specific discovery channels. Schedly's follow-up automation can include platform-specific review links, routing clients to the most strategically valuable review platform based on the service type or client segment.
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